My creative career has been driven by two things: Wonderful people and Curiosity.
I am a multi-disciplinary designer with a background in mobile experience design, branding, and visual design. I center my design practice on enabling collaboration on cross-functional teams to design user experiences that delight customers and meet business goals. I am passionate about building community, nurturing creative culture, and optimizing work processes.
Regions Bank
UX Manager - Mobile
April 2023–Present
Promoted to manage a team of four UX professionals in the ideation, design and implementation of the bank's iOS and Android mobile app.
Lead and contribute to creation of user flows, wireframes, logic trees, prototypes, user interactions and hi-fi mockups in Sketch and Figma.
Collaborate with leadership in Research, Product, and Technology groups to establish scope, business rules and feature requirements, broad user profiles, technological constraints, and customer needs.
Cultivate a healthy, sustainable culture of psychological safety, inclusivity, and professionalism with a drive for creative excellence and advocacy for team design decisions.
Initiated and led the creation of UI library of components as part of transition from Sketch to Figma, ensuring continuity with existing brand and mobile design standards.
Regions Bank
UX Architect - Mobile
June 2022–April 2023
Peer-leader to the UX Mobile Squad, coordinating and directing work for 2 designers, an ADA specialist, and a content strategist as well as peers in our Research group.
Lead collaborative Design Thinking workshops from Ideation to Execution.
Coordinate with Reaserch, Product and Technology partners to ensure prioritization, scope, and feasibility.
Develop efficient work processes within UX Mobile and across squads, facilitating working sessions and stakeholder presentations.
Vanguard
Design Strategist - Global Brand Marketing
April 2021–June 2022
Facilitated Brand Strategy education and awareness workshops across the enterprise, with a focus on the CXD group responsible for customer-facing platforms.
Strategized with marketing and design leadership throughout the enterprise on implementation process and planning.
Art direction for UX/UI designers and content strategists to implement the new brand in digital products and properties by leading three communities of practice.
Designed and maintained internal and external brand websites, created new templates and assets, as well as providing clear documentation.
Lead the design refresh of Tech Central, Vanguard’s IT division including new visual identity and design approaches for physical help desk locations across campuses in Pennsylvania and North Carolina in alignment with overall interior design guidelines.
Guided and educated agencies to create brand-aligned ad campaigns, websites, and related materials.
Designed a visual approach and implementation strategy for branded experiential designs and interior design guidelines.
FS Investments
Senior Designer - Design and User Experience
July 2015–April 2021
Designed and managed brand + data visualization standards as part of large-scale rebrand.
Led design for the creation and development of Investment Research initiative spanning a wide array of deliverables for print, digital, content marketing, video, and social media.
Led firm-wide education initiative for brand, presentation standards, and data visualization
Developed and delivered internal technology and design education curriculum
Designed and managed print and digital content across multiple departments, funds, and sources.
eMoney Advisor
Designer
July 2014–July 2015
Designed and implemented brand standards
Initiated and performed user experience journey assessment for under-utilized product feature
Managed print-on-demand storefronts for internal and enterprise clients.
Freelance
Designer, Printmaker, et al.
November 2010–July 2014
Designed visual identities, brand strategies, brochures, websites, menus, signage, invitations and other print + digital work.
I worked as exhibition staff at an auction house, which I loved. It was a fascinating way to be immersed in art and culture. Ask me about the $600,000 diamond ring I tried on!
Representative Clients:
Boys’ Latin of Philadelphia, The Franklin Institute, FOX Rehabilitation, The Avenue Delicatessen, Penn Creative, Modernism Magazine, Sentry Art Advisory, Style 1900 Magazine, ADVMoto Magazine, Teknion
Exit Design
Designer
March 2008–November 2010
Designed donor recognition programs, interpretive exhibits, and wayfinding systems.
Performed Visitor Experience Assessments on-site for healthcare facilities.
Created patient journeys of built physical spaces and audited multi-channel patient touchpoints.
Met my husband. (Not really work-related, but worth mentioning. Thank you, Alan.)
Daroff Design
Designer
August 2006–January 2008
Designed signage and wayfinding systems for architecture and interior design projects.
Created printed marketing collateral, managed production for marketing and business development initiatives.
Photographed finish boards and materials, responsible for producing artifacts for client presentations.
Technical skills
Adobe CC
Figma
Microsoft Office Suite
Macintosh/Windows
Some HTML, CSS
Some things I’m great at
Brand Design and Management
Creative Direction
Icon design
Visual Storytelling + Strategy
Mentoring, Coaching, Building Community
SAFe Agile Certified (expired)
IDEOU Design Thinking Certificate
IBM Design Thinking Certificate